Business Postcard Marketing is Still King

A picture is worth a thousand words, which is why even in an online world, business postcards still work wonders! A direct mailing campaign with postcards is one of the most effective ways to increase traffic to your store and increase sales. This holds true whether you have a brick and mortar store, an online store or both. They can be used to promote a product, service or business location or event.

A bright beautiful image combined with a clear message is an eye catching and effective way to bring attention to your business and generate qualified leads. Business postcard marketing is great for all types of businesses from retail to medical to home services.

A direct mail campaign with postcards is quick, inexpensive and easy to get started. They can be used in combination with brochures, flyers, and other types of mailers to promote online and in-store sales and events. Postcards do not have to be opened like a letter and do not pose the security threat or growing consumer annoyance of mass-email.

With a postcard the message is clear, simple and easy to see. Often, a business postcard is the only advertising received in the mail that is actually read by the recipient! Many people save these cards in the same way that they do business cards for later reference, often sticking them on the refrigerator with a magnet where they receive a frequent impression of your business.

Business postcards can also be used for test marketing. Because they can be mailed to a specific segment of customers or potential customers, it is easy to use them to test a specific product, service or price range, and you can confirm results by using a specific landing page on your website.

Business post card printing can be done in three common sizes: 4" x 6", 5" x 3.5" and 5" x 4". There are also a variety of paper grades and types to choose from. Better grades of paper do come at a higher price point, but often have a better return on investment because the clarity and beauty of images when using a high gloss finish or giclee prints are more memorable and attention getting. Although using fine art giclee prints is more of an investment, the effectiveness and results cannot be overstated!

When you are ready to kick your direct mail marketing campaign into high gear, Minuteman Press has the right staff with the best skill set and equipment to make your business postcard printing project fast and easy, with amazing results and at an excellent price! High quality printing along with the best materials gives you professional and effective results that will drive customers to your business.

The most important thing with direct mail is to ensure your message reaches your intended audience. Minuteman Press has industry-leading software to process your mailing list and ensure it meets all of the USPS address requirements, eliminate duplicates, compares against mail change and forwarding lists, and much more.

Minuteman Press can handle all of your printing needs and your mailing services. When you decide that a business postcard marketing campaign is the way to go, you can visit Aurora Minuteman Press online and get a quote or place your order. You can send a file and exact instructions and experts will review your instructions create your postcards, giving shape to your ideas, or they can develop your postcards from scratch saving you the time and giving you an exquisite and professional product.

With all of the competition in the marketplace these days you have to make yourself standout. Your marketing has to be smart, effective and cost efficient. Business postcards as the center or starting point of a direct mail marketing campaign, is a great way to go. They get the job done and they do it at a great price.

You can trust our professional Minuteman Press staff with all of your business card printing needs. They will partner with you to get the fruitful print campaign results that you want without any hassle or exorbitant expenses. See what your Minuteman Press printer in Aurora can do for you today.